Megaforce and Time Based Arts for Lacoste
London VFX mavens Time Based Arts and star French directing collective Megaforce (Leo Berne, Clement Gallet, Charles Brisgand and Raphaël Rodriguez) tear apart life on several levels for French fashion brand Lacoste. [Read more]
Behind the Scenes: Lacoste “Timeless” (Director’s Cut)
Essentially unchanged since 1933 when French tennis star Jean René Lacoste (aka the Crocodile) invented them, polo shirts are as “Timeless” as men’s fashion gets. [Read more]
Behind the Scenes: MPC for Heineken “The Trailblazers”
Take a four-minute tour of the feature-quality work MPC put into Heineken “The Trailblazers,” probably the most ambitious 90 seconds of VFX-driven advertising you’ll see this year. [Read more]
Making of CANAL+ “The Kitchen”
Watch how Paris VFX powerhouse Unit Image, Partizan director Antoine Bardou-Jacquet and agency BETC combine forces for a VFX rampage through a French kitchen to make the case for the quality of TV channels available on Canal+. [Read more]
Behind the Scenes of McDonalds Emojis Ad
Have a look at how Paris VFX/motion house Mathematic helped the ever-rising emoji tide hit some sort of crest last week (hopefully) when agency BETC and French directing collective We are From LA released their McDonalds ad starring a cast of bowling-ball-headed emoti-citizens. [Read more]
CANAL+ “L’expérience Cube S”
Partizan director Antoine Bardou Jacquet, Paris VFX masters Mathematic and agency BETC exploit your expectations of well-worn sci-fi tropes to jolt the Cube S set-top box from Canal+ into your consciousness. [Read more]
