Carolina Herrera Gem Collection Brand Films by Bark & Bite
Bark & Bite in Leeds/London: “Continuing our collaboration with Carolina Herrera on their Gem Collection, we were tasked with producing a campaign that paid tribute to the heritage of the brand and their commitment to creative excellence.
Amethyst Haze (above)
“Taking inspiration from the distinctive violet color of the stone, we created a hazy and psychedelic aesthetic in which flowing crystal textures, geode rocks, and shimmering particles surround the product. Each hypnotic, dreamy vignette was designed to appeal to the premium Middle Eastern market.
The campaign consisted of a 30-second video in multiple ratios alongside high-resolution imagery that was applied across retail stores and OOH.”
Gold Myrrh Absolute
“Gold Myrrh Absolute is part of the Carolina Herrera Eastern Collection and celebrates Arabian perfumery at its finest. A tribute to the exclusivity of myrrh and an invitation to experience the opulence of gold, the scent was launched in 2021 and is the latest in the Eastern Collection range.
“For the product launch, we created a world of gold particles and scent ingredients mirroring the sophisticated, opulent nature of the scent. Along with retail and social films, key visuals were also created for point of sale within retail stores worldwide.”
“Iris Empire brings character to a vibrant fragrance full of infinite opportunities. Using the legendary black diamond and ancient empires as a source of inspiration, Iris Empire emerges as a tribute to the universe of oriental luxury.
“The launch film draws inspiration from the legendary black diamond’s journey from rough mineral to desirable gemstone. Dark, seductive, and opulent, both the launch film and key visuals were used across the region’s most prestigious retail spaces, OOH, and On-Line.”
Client: Carolina Herrera
Production: Bark & Bite