CD Harshit Desai and GM/EP Tiffani Manabat Join Imaginary Forces
Imaginary Forces (IF) is bringing on new talent to double down on their “don’t put us in a box” mentality. As a studio who’s portfolio lives in many industries, they are ready to help their clients navigate anything.
For new hires, General Manager and Executive Producer Tiffani Manabat, and Creative Director Harshit Desai, the variable landscapes, creative challenges, and client needs, aren’t intimidating but invigorating.
Manabat’s background in everything from live-action production to the emergence of episodics as VP of Commercials at Digital Domain, has prepared her to lead IF’s team of analog, digital, and innovative thinkers. “What I suspected about IF is that it’s greater than the sum of its parts, galvanizing everyone in its orbit. This studio deeply understands our success is contingent on the success of our clients and I am genuinely delighted to be here.” Manabat feels that “IF consistently brings creative fearlessness to the table, with just a touch of healthy naïveté.”
Desai, who moved from Mumbai, India in 2010, heralds from InSync Plus and Digital Kitchen, where he Art Directed the Emmy-nominated title for Netflix’s Narcos. His work which is inspired by a strong sense of nostalgia and a true respect for the craft will add another unique layer to the creative leadership at the company.
Both are interested in the boundary-breaking trends that are currently happening in the industry: from the deterioration of distance, as business becomes global to the shift in client relationships, favoring IF’s direct-to-brand approach. In today’s marketplace, clients need all kinds of things… some traditional and some the first of their kind, and the resourceful and nimble vision that Manabat and Desai represent speaks volumes to what IF wants to accomplish as a company moving forward.