Strange Beast Signs Rudo for UK, Europe, and US Representation
December 11, 2025
Take a peek into the making of the 2025 Spanish holiday spot for Swiss chocolate brand Suchard – full of warm, handcrafted family vibes courtesy of prodco BOL, with Device directing and Pangur Animation handling the stop-motion.
From the team at BOL: “The scale of this production was nothing short of ambitious – featuring 36 characters, 12.5 distinct sets, and 14 unique scenes. We even produced a mini 2D commercial to play on a television within one of the stop-motion sequences; a small detail that perfectly captured the handcrafted charm at the heart of the film.
“This campaign was an opportunity to learn, to experiment, and to reaffirm our commitment to human-centered storytelling in an era increasingly defined by digital speed and automation.
“A modular character design system, conceived by Device around seven master head models, enabled a diverse cast while maintaining production control. Character design struck a careful balance between cuteness and quirkiness, avoiding clichés while guaranteeing quick emotional readability.
“The result is a tactile, cinematic world where handcrafted textures and subtle visual rhythms amplify the story’s emotional depth.”
“To ensure cultural authenticity, BOL collaborated with Virginia Moriche from the OFFF Sevilla Festival Board & expert in Andalucian culture, incorporating genuine regional details into the characters and sets.
“To bring the story to life, the Device team combined stop-motion animation with hand-animated shadows, lighting effects, and painted matte backgrounds. The result is a tactile, cinematic world where handcrafted textures and subtle visual rhythms amplify the story’s emotional depth.
Pangur did an outstanding job with the stop-motion. The process demanded coordination, precision, and creative problem-solving. What emerged was not only a commercial film, but a celebration of patience, artistry, and the joy of working together toward something significant.
“For BOL, this project was a reminder of why we tell stories the way we do. Handmade animation connects people not just through images, but through effort, collaboration, and care. This year’s Suchard campaign reaffirms that craftsmanship is not the opposite of innovation, it’s its most enduring form.”
Client: Mondelez
Agency: Ogilvy
Live Action Production Company: Hogarth
Production: BOL Creative Production House Creative
Creative Director: Guille Comín
Executive Producer: Ibran Trassierra, Llibert Figueras
Head of Production: Victoria Ventura
Producer: Mailén Gayoso
Direction: Device
Director: Guille Comin, Raül Peix
Assistant Director: Ester Dus
Art Direction: Marc Stuart
Storyboard: Eudald Salarich, Virginia Fillol, Guadalupe Vyleta, Dunia Navinés
Animatic: Virginia Fillol, Guadalupe Vyleta, Ana Artaza, Franco Pellicciaro
Lead Illustrator: Eudald Salarich
Illustration: Marc Stuart, Franco Vecchi, Alba Cardona, Bitasi Santos, Toni Sala
Compositing: Metropolitana
Stop-Motion: Pangur Animation
Animation Director: Vicente Mallols
Director of Photography: Isabel de la Torre
Production Pangur Animation: Leticia Montalvá
Animators: Nuria Bataller, Enrique Giner, Iván Sarrión
Armatures: Victoria Carrascosa, Juanfran Jacinto
Model Makers: Lucía Martínez Planells, Lu Martínez, Laura Rodriquez Pazos, Alicia Cánovas, Markus Mayer, Juanfran Jacinto
3D Modeling: Manú Rojas
Vestuario: Mercedes Beresaluze, Flora Cuevas
Set Construction: Iván Madolell, Luis Vazquez, Dani Raya
Composition: María Sánchez de los Silos
