In their latest elegant and energized product film for Chinese skincare brand Zhiben, Final Frontier and Copenhagen CG masters Frame choreograph a compelling showcase for the brand’s Dermal Defender refill system.

Thomas Bay, founder/EP at Frame: “Rather than producing a stock standard instructional film, the creative approach was to produce a visually compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerizing experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.

“The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.”
 
 

 
Client: Zhiben

Production: Frame
Director: Frame

Production service: Final Frontier

Music/sound design: Facundo Capece