Dom&Nic and MPC Bring Percy Pig to Life for M&S

Percy Pig (Tom Holland) and a Fairy Godmother of sorts (Dawn French) set off on a midnight romp thru an M&S food wonderland courtesy of Outsider directors Dom&Nic (aka Nic Goffey and Dominic Hawley) and the VFX/animation team at MPC.

From M&S: “This year customers really want to make it special, the recent M&S Family Matters report shows that 39% of families in the UK plan to do more to mark Christmas than they did before Covid-19 began, while 68% of people plan on getting together for a big family Christmas.

“Consistently insight shows that customers want brands to reflect the joy and magic they want to create with their families and this campaign does just that.”
 
Dom&Nic MPC Percy Pig M&S | STASH MAGAZINE

Dom&Nic MPC Percy Pig M&S | STASH MAGAZINE

Dom&Nic MPC Percy Pig M&S | STASH MAGAZINE

Dom&Nic MPC Percy Pig M&S | STASH MAGAZINE

Dom&Nic MPC Percy Pig M&S | STASH MAGAZINE
 
Client: M&S
Head of Creative: Rich Robinson
Marketing Director: Sharry Cramond

Agency: Grey London
Copywriter/Art Director: Sam Haynes, John Gibson

Production: Outsider
Directors: Dom&Nic
Producer: John Madsen

VFX/post: MPC
Producer: Ryan Hancocks
2D Lead: Guy Lubin
CG Lead: Andy Steele
Animation Lead: David Bryan
Colourist: Matthieu Toullet

Edit: Final Cut
Editor: Ed Cheesman
Producer: Maggie McDermott

Sound: Clearcut Sound Studios
Sound engineer: James Clark
Composer: Charlie Smith
Voices: Tom Holland, Dawn French

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