Smith & Foulkes Aim High with McVitie’s “Crane”
Nexus directors Alan Smith and Adam Foulkes first appeared in Stash in issue 2, way back in October 2004. Since then we’ve inducted 20 projects by the London duo into the Stash Permanent Collection and placed four of those on the cover. [Read more]
Framestore: M&S “Paddington & The Christmas Visitor”
The holiday ad season launches this year with Framestore translating their feature work with Paddington into a snowy and heart-warming 90-second romp for M&S called “Paddington and The Christmas Visitor.” [Read more]
All Singing, All Dancing, Zombie Roadkill
Easily the strangest and funniest PSA you will see this year, “Stop The Roadkill” finds Hornet director Peter Sluszka and his six puppeteers trapped in the wilds of Forrest Park, Queens for a three-night shoot on behalf of the Humane Society and German auto parts maker Bosch. [Read more]
Asif Mian and 1stAveMachine “Gillette Piano”
The razor wars between Schick and Gillette have produced some ridiculous ad moments and depending on your level of cynicism this spot may be another one, but I prefer to see 1stAveMachine‘s new product demo for the Gillette Fusion ProGlide Razor with FlexBall Technology (ok, the name is ridiculous) as a step in the right direction away from hewn jaws and jet planes.
Beautifully shot, minimal in execution and featuring New York composer Son Lux, the 83-second clip produced for Grey New York is a small part of the $200 million Gillette is spending to market the razor launched earlier this year. [Read more]
