Elevating the Art of the PSA: Buck for AA
If you’ve seen their work for Childline, you know Buck has a particular talent for animated PSAs. The latest evidence: This touching, low-key piece for Alcoholics Anonymous from ECD Orion Tait and crew held together by AA members’ narratives, a muted palette plus clever and organic transitions.
Buck NY EP Anne Skopas: “We responded to the heartfelt stories of AA members and wanted to visualize the emotional and psychological journeys through illustration, animation and metaphor. Also, we tried to develop a tone that could accurately reflect how AA can impact people lives.”
Sound design direction/production by John Black at CypherAudio. Music by Tobias Norberg.
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CEL ANIMATION (PENCIL):
CEL ANIMATION (CLEANUP):
MUSIC & SOUND DESIGN: