ESPN “One App, One Tap” by Diego Berakha and 1stAveMachine Buenos Aires

Working thru California agency Butler Shine Stern & Partners, director Diego Berakha and the crew at 1stAveMachine in Buenos Aires mash together live-action and a slew of animation and design styles for this phase two promo of the ESPN app.

Diego Berakha at 1stAveMachine Buenos Aires: “Something I did with this and the previous campaign, was think about the project more as a music video rather than a commercial spot, and to create something that was vibrant and fun to watch – almost like a sports music video.

“In this new edition, we tried to push the graphics and fun even further, focusing less on the app interface and more on the sports.”
 
ESPN "One App, One Tap" by Diego Berakha and 1stAveMachine Buenos Aires | STASH MAGAZINE

ESPN "One App, One Tap" by Diego Berakha and 1stAveMachine Buenos Aires | STASH MAGAZINE

ESPN "One App, One Tap" by Diego Berakha and 1stAveMachine Buenos Aires | STASH MAGAZINE

ESPN "One App, One Tap" by Diego Berakha and 1stAveMachine Buenos Aires | STASH MAGAZINE

ESPN "One App, One Tap" by Diego Berakha and 1stAveMachine Buenos Aires | STASH MAGAZINE

Client: ESPN

Agency: Butler, Shine, Stern & Partners
Group Creative Director: Sinan Dagli
Art Director: Kelly Bernard
Copywriter: Rodd Naimi
Executive Producer: Nicole Schofield
Head of Production: Liz Corsini

Production: 1stAveMachine, Buenos Aires
Director: Diego Berakha
Partner & Executive Producer: Sam Penfield:
Managing Director/Executive Producer: Lautaro Brunatti
Executive Producer: Sabrina Elizondo
Post Producer: Toby Rubin-Sowers
Production Coordinator: Eva Amuchastegui
Editor: Mauro Caporossi
Designers: Nahuel Rollan, Juan Barabani, Eloy Krioka
Cel animator: Lucia Vidal, Agustina Ghibaudi, Patrikius Rex
2D animator: Leandro Feuz, Cyril Izarn
Clean-up/Compositor: Humberto Paytuvi

Rotoscope: Boss VFX

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