Working with brand consultancy TM Studio, the team at CG house Found build an artful campaign for the 10th anniversary of London Craft Week with an edition of 1,000 artworks based on digital permutations of a classical vase.

From Found: “We combined material, lighting, and form comprising five material sets: glazed ceramic, embellished ceramic, enameled metal, fine jewellery, and precious metalwork. The accompanying exhibition and book broke down the campaign by focusing on the role of digital tools and techniques alongside the passion, skill, and expression they afford, offering a glimpse into a potential future of digital craft.
 

“The accompanying exhibition and book broke down the campaign by focusing on the role of digital tools and techniques alongside the passion, skill, and expression they afford, offering a glimpse into a potential future of digital craft.”

 
“We began by exploring the moment of inception. Inspired by the festival’s position as a vessel for the world of craft, we explored how we could represent that idea in the digital space. We also asked ourselves if we could portray the campaign with more than one hero object and how that might work practically.

“Focusing on a classical vase shape, we extracted and remixed cross-sections to create new forms with the essence of the original vessel. We tested our iteration technique by varying parameters and exploring materials, forms, lighting, and color. Wider thresholds yielded diverse results, while tighter ones produced unique, cohesive sets.”
 
 

 
Client: London Craft Week

Design/Concept: TM Studio

Production: Found
CD: Clayton Welham