Frame and Final Frontier Continue to Elevate Zhiben

In their latest elegant and energized product film for Chinese skincare brand Zhiben, Final Frontier and Copenhagen CG masters Frame choreograph a compelling showcase for the brand’s Dermal Defender refill system.

Thomas Bay, founder/EP at Frame: “Rather than producing a stock standard instructional film, the creative approach was to produce a visually compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerizing experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.

“The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.”
 
 
Frame and Final Frontier Zhiben Dermal Defender | STASH MAGAZINE

Frame and Final Frontier Zhiben Dermal Defender | STASH MAGAZINE

Frame and Final Frontier Zhiben Dermal Defender | STASH MAGAZINE

Frame and Final Frontier Zhiben Dermal Defender | STASH MAGAZINE

Frame and Final Frontier Zhiben Dermal Defender | STASH MAGAZINE
 
Client: Zhiben

Production: Frame
Director: Frame

Production service: Final Frontier

Music/sound design: Facundo Capece