FSM Create: Kellogg’s “Imagine”

The often cloying and predicable genre of breakfast-cereal-animation gets a refreshing graphic update in this snappy and exhuberant :30 mix of 2D and 3D talent from directors Emile Rademeyer and Phil Meatchem at FSM Create thru JWT Sydney.

Directors: Emile Rademeyer, Phil Meatchem
Illustrators: Phil Meatchem, Jenny Tan
Creative Directors: Emile Rademeyer, Andreas Wanda
Head of Production: Tina Braham
Executive Producer: Dean Sutherland
2D Animators: Andy Finlayson, Federico Ferrari, Jenny Tan, Deborah Arthur, Darrin Hanley, Robert Dinnerville, Howie Hill
3D: CG Supervisor: Chris Gardner; Animator: Alex Goodwin; Shading TD: Nick Deboar; Model & Rig: Amanda Lee; Lighting: Adam Waddington
Lead Compositor: Darrin Hanley; Compositors: Mike Gibson, Howie Hill, Melissa Mai

ECD: Simon Langley
Associate CD-Copy Writer: Will Edwards
Associate CD-Art Directors: Gerhard Myburgh, Chris Badger
Agency Producer: Rachel Devine
Account Director: Monica Lewin

Immediate Byte