Merging live-action, stop-motion, 2D, and 3D, director Fx Goby (whose wonderful BBC Olympics spot you can re-watch here) leads the Nexus and Mighty Nice crews into an ambitious three-spot campaign for US insurance brand Lemonade.

Fx Goby: “Both through my creative work and by serving on award juries, I’m fortunate to be exposed to some incredible work. These experiences speak to what I loved about this campaign — we set out to create something different than anything on the market and I think we succeeded.

“These films celebrate the beauty of instantaneity, how tech can shrink time, while keeping things deeply human. The campaign embraces innovation without losing a human touch, using handmade aesthetics to make a fully digital experience feel warm, intuitive and inviting.”

“That One Song” (above)

“Purchase Online”

 
“Money”

 
 
Client: Lemonade
Head of Brand Marketing: Liron Smadja
Director of Design: Adar Debby
Creative Team Lead: Logan Broadley
Creative Design Team Lead: Emma Gilberg, Idan Sidi
Motion Designer: Mimi Chiu,
Creative Designer: Tomer Agi

Production: Nexus Studios
Director: Fx Goby
Head Of Production: Rachel Moss
EP: Jason Bartholomew
Producer: Jo Bierton, Dawn Cottrell
Production Manager: Tyler Antin
Production Assistant: Gianluca Scatto
Creative Development: Delfina Maria
Technical Lead: Florian Caspar
Compositor: Hugh Brazier, Paula Singoha
Designer: Margherita Premuroso, Michał Sawtyruk, ELIOLI, Robin Davey
UI Design: Rafał Mierzejewski, Bethany Levy
Storyboards: Louis Kynd, Adam Beer
Editor: Andrea Zantiras
Additional Editing: Dave Slade
VFX Editor: Reece Proctor

Animation: Mighty Nice
ECD: Darren Price
EP: Tina Braham
Producer: Chloe Marshall, Sam Daley
Production Assistant: Kirsten Bassil
IT: Jason Yee

“THAT ONE SONG”
Creative Lead: Mike Lomas
3D Assets, Trent Rogan, Billy Harrison, Mike Lomas
2D Design and Animation: Alea Trinajstic, Bonnie Forsyth
Lighting: Trent Rogan, Mike Lomas
Composite: Mike Lomas

“PURCHASE ONLINE”
Creative Lead: Gary Fouchy
Previs: Ben Hubbard
Model Maker: Jacqui Hudson
DOP: Simon Higgins
Animator: Pete Nizic
Matt Painting: Elliott Cigognetti
3D Environments: William Zeng
2D Animation: Bonnie Forsyth, Alea Trinajstic
Composite: Jeremy Carlen, Gary Fouchy

“MONEY”
Creative Lead: Bonnie Forsyth
3D Assets: Jess Herrera, Tess Eden, James Weeks
3D Animation: Ben Hubbard
Lighting: Jess Herrera, Mike Lomas
Composite: Jeremy Carlen , Mike Lomas

Live-action production: Tuna+Icon
Director: FX Goby
EP: Jason Bartholomew
Producer: Jo Bierton
DOP: Ricky Patel
VFX Supervisor: Florian Casper
PM: Tyler Antin
Editor: Andrea Simone Zantiras
Executive Producer (T+I): Ivana Antic
Line Producer (T+I): Luka Mrvoš
1st AD: Ivan Grbin
Production Manager: Ivana Popović
Production Coordinator: Bojana Ristić

VFX/Roto/Clean Up: Team VFX
Tracking: Peanut

Music composer: Mathieu Alvado
Sound designer: JM Finch

Color: Black Kite Studios
Colorist: George K