Not To Scale Signs NERDO for Representation
May 7, 2026
In a massive spectacle of gaming, art, and live music (Snoop Dogg and Ice Spice), the team at Golden Wolf light up 34 screens around Times Square in a takeover for Epic Games and their Fortnite franchise.
Golden Wolf: “‘Remix: The Prelude’ was a once-in-a-generation activation that included a surprise concert that unfolded simultaneously in Times Square and inside Fortnite and blurred the boundaries of live performance and digital immersion, as over 10 million players tuned in worldwide.
“Our role was to craft the visual crescendo: four minutes of explosive, high-octane animation that powered the show’s climax. Displayed across massive screens in a 360 experience, the visuals fused 2D, 3D, and motion graphics into a dynamic universe filled with Easter eggs and cultural nods for devoted fans.”
Client: HoYoverse
Production: Golden Wolf
Managing Director/EP: Dotti Sinnott
EP: Ginger Hanner
CD: Stefan Falconer
Head of Production: Heidi Stephenson
Talent Director: Henry Purrington
Systems and Operations Director: Thomas Purrington
Art Director: Karl Fekete, Mathieu Durand
Producer: Sami Goddard
Production Coordinator: Dani Bordelon
Production Intern: Morgan Eng
Resource Manager: Beatriz Rodrigues
Technical Director: David Watson, Jayson King
Designer: Johnny Cardoso, Cendan Claiborne, Lisett Ledon Fernandez, Jonas Devacht, Jo Baaklini, Carol Wang, Bruno Medeiros, Diego L Rodriguez, Nick Stoney
2D Lead: Stephanie Mercier
2D Animator: Auszamen Searles, Vittoria Draghi
FX Animator: Tim Whitting, Stephanie Mercier, VisualWizard
Mograph Animator/compositor: Jo Baaklini, Stefan Ahmad, Dino / Jingxin Xu, Carol Wang, Jasper Hilgers, Francisco Quiles, Andrew Khosravani, Arm Sattavorn, Run Wu, Yat Fung Leung, Yael Bloom
Clean up: Pudoctopus
Sound design: Take your Medicine
