The VFX and 3D animation crews at Mathematic in Paris team with LA/PAC director Quentin Deronzier to stage this full-CG show-stopper for Dacia’s diminutive new Hipster Concept EV thru agency Publicis Conseil.

Quentin Deronzier: “The idea was to push the contrast between a small car and the colossal machines surrounding it to the maximum. Starting from a concept as simple as it is effective, I had the freedom to build something grand and visually powerful.”
 

“We turned engineering into choreography, delivering a film that unites industrial power with cinematic grace.”

 
From Mathematic: “The Dacia film required us to merge technical precision with creative intent, designing an immense CG factory where every element moved in harmony. The challenge lay in crafting a magisterial mechanical world while keeping the compact car at the center of attention.

“Each robotic gesture and lighting cue was timed to perfection, creating a seamless rhythm. In close collaboration with Quentin Deronzier and Publicis Conseil, we turned engineering into choreography, delivering a film that unites industrial power with cinematic grace.”

Watch the BTS film:
 

 

 
Client: Dacia

Agency: Publicis Conseil

Production: LA/PAC
Director: Quentin Deronzier
CEO: Jerome Denis
EP: Eric Lipc

Post/VFX: Mathematic
CEO: Guillaume Marien
EP: Jade Schiff
VFX Producer: Gouna Logan, Jeremy Dumetre
VFX Supervisor: Jéhan Bouazza
Coordinator: Noa Valadoux
Concept Artist: José Ramírez Casas, Victor Anceaume
3D Animation: Julien Missaire, Yann Glica, Charline Arnoux, David Labelle, Vincent Flohic, Léa-Marie-Lune Cloatre, Lorine Guyard, Rémy Maatouk, Stéphane Rogeon, Audrey Turini, Audrey Martini
Rigging: Guillaume Boudeville, Jules-Baptiste Giraud
Animation: Moïse Hergaux-Essame, Valère Amirault, Kévin Poveda, Laurent Labeyrie, Emma Lebourgeois
FX: Olivier Colchen
Lighting: David Labelle, Anaïs Sassatelli, Ludovic Schocron
Compositing:Edouard Koen, Nicolas Millot, Nicolas Derory, Alexandra Batina
Flame: Fred Brandon
In/Out: Clément Ollivier, Maxime Charrier
Colorist: Arthur Paux
Assistant Colorist: Maxime Charrier