The VFX and 3D animation crews at Mathematic in Paris team with LA/PAC director Quentin Deronzier to stage this show-stopper for Dacia’s diminutive new Hipster Concept EV thru agency Publicis Conseil.

Quentin Deronzier: “The idea was to push the contrast between a small car and the colossal machines surrounding it to the maximum. Starting from a concept as simple as it is effective, I had the freedom to build something grand and visually powerful.”
 
 

 
Client: Dacia

Agency: Publicis Conseil

Production: LA/PAC
Director: Quentin Deronzier
CEO: Jerome Denis
EP: Eric Lipc

Post/VFX: Mathematic
CCO: Guyom Marien
EP: Jade Schiff
VFX Producer: Gouna Logan, Jeremy Dumetre
VFX Supervisor: Jéhan Bouazza
Coordinator: Noa Valadoux
Concept Artist: José Ramírez Casas, Victor Anceaume
3D Animation: Julien Missaire, Yann Glica, Charline Arnoux, David Labelle, Vincent Flohic, Léa-Marie-Lune Cloatre, Lorine Guyard, Rémy Maatouk, Stéphane Rogeon, Audrey Turini, Audrey Martini
Rigging: Guillaume Boudeville