Noisegraph Studio Puts the Hogo System to Rest

From the design and CG team at Noisegraph in Madrid: “The challenge with this film was to represent in a poetic manner how the Hogo System provides the user with complete and deep rest.

“As the general concept, we decided to create a timelapse that would only affect the outdoor space while the bedroom area remained protected, generating a wide array of colors and sensations.

“Once the concept was defined, we started to work in parallel on a detailed storyboard. We continued developing shaders, scenes, assets and lighting until we came up with the visual mood. With it, we wanted to instill a unique feeling of peace and visual energy.

“Our goal was to focus on the different materials taking part in the product, such as wood, merino wool, pure 100% cotton, graphite, and thus make a representation that covered from the tiniest detail to the general product.”
 
Hogo System Product Film by Noisegraph | STASH MAGAZINE

Hogo System Product Film by Noisegraph | STASH MAGAZINE

Hogo System Product Film by Noisegraph | STASH MAGAZINE

Hogo System Product Film by Noisegraph | STASH MAGAZINE

Hogo System Product Film by Noisegraph | STASH MAGAZINE
 
Client: Hogo System

Agency: Socialmood

Agent/producer: Mushroom Company

Production: Noisegraph Studio
3D artist: Jimmy Andersson, Jose Gallardo, Carmelo Barberá

Music: Aimar Molero