Illo Highlights Biodiversity in Vibrant Explainer for The Nature Conservancy

From the team at Illo in Turin, Italy: “This video is part of a motion series we created for The Nature Conservancy on what we can do to preserve our planet.

“We all know climate change represents one of humanity’s most pressing issues, but how do you manage to get that message across, while mixing science facts with an engaging tone?

“Our aim was to create a set of videos that could stand out individually and also work as part of a bigger story. To achieve that we developed four different styles that would speak for each video, while relying on the same color palette and tone of voice to unite them into one coherent series.

“Engaging storytelling, a pinch of humor, and our staple motion design magic added to the mix, while our recognizable color approach brought an extra vibrant touch to the project.

“The Nature Conservancy’s signature green worked as a starting point for the color palette, while flashy contrasts and bold pairings helped the videos stand out.

“The result? Compelling stories combining distinctive style with bright designs and strong messaging to get us one step closer to saving the world.”
 
Illo Highlights Biodiversity for The Nature Conservancy | STASH MAGAZINE

Illo Highlights Biodiversity for The Nature Conservancy | STASH MAGAZINE

Illo Highlights Biodiversity for The Nature Conservancy | STASH MAGAZINE

Illo Highlights Biodiversity for The Nature Conservancy | STASH MAGAZINE

Illo Highlights Biodiversity for The Nature Conservancy | STASH MAGAZINE
 
Client: The Nature Conservancy

Production: Illo
Creative Director: Cristina Pasquale
Executive Creative Director: Ilenia Notarangelo
Client Director: Luca Gonnelli
Producer: Ani Karmanukyan
Design Lead: Sofia Buti
Animation Lead: David Cubitt
Design: Anya Derevyenko
Animation: Riccardo Chiara, Marco De Vecchi
Copywriting: David G. Stone
Sound Design: Fab Martini
Portfolio: Giovanna Crise

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