Darren Leigh Purkiss “Serves Us Right” Music Video by Jola Kudela

UK art director and Flame/Nuke artist Jola Kudela: “This video is a product of self-isolation during the coronavirus time, driven by the frustration of not being able to go outside, which for me was the direct consequence of our behavior as humans.

“It’s about frustration with the consumerist race of humanity that pushes us towards a disaster. Coronavirus pandemic seems just like a rehearsal for the real end. So, while locked-in, I was trying to find some kind of peace and relief through creativity.

“Limited to the space of my home and the internet, I have produced this short film based on stock footage. I tried to adapt to the circumstances and use someone else’s footage in a creative way to make it ‘mine’ through graphic post-processing.

“I used an open-source collection of shaders for Flame and played around with parameters of two effects especially, pixelsort and tinyplanet. This helped me achieve totally unexpected graphic results that went quite beyond the original footage.

“All in all, I was aiming to create a visual/graphic variation on the theme of human irresponsibility and selfishness, while avoiding being literal.”
 
Julia Kent "Serves Us RIght" music video by Jola Kudela | STASH MAGAZINE

Julia Kent "Serves Us RIght" music video by Jola Kudela | STASH MAGAZINE

Julia Kent "Serves Us RIght" music video by Jola Kudela | STASH MAGAZINE

Julia Kent "Serves Us RIght" music video by Jola Kudela | STASH MAGAZINE

Julia Kent "Serves Us RIght" music video by Jola Kudela | STASH MAGAZINE

Artist: Darren Leigh Purkiss
Director/editor/VFX: Jola Kudela
Toolkit: Flame

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