Tomaszewicz Teams with Li Ning and Dwyane Wade on “Be a Dreamer!”

In a new collaboration with Way of Wade (a lifestyle venture btw Chinese sports brand Li Ning and former NBA star Dwyane Wade), CG masters Peter Tomaszewicz and Christiana Perdiou ramp up their signature surrealism to mark the collection’s 10th anniversary.

Peter Tomaszewicz: “The artwork hosts key elements that resemble the brand in a surreal yet playful set. Since this was a collaboration with the brand we also incorporated elements that Tomaszewicz studio is known for such as the ‘Cabbage Spray’ behaving in ways that we haven’t seen before.

“The artwork was then split into parts creating new assets that were printed on specific garments of the new collection. The final step was to create an animation. In the animation, we travel through this imaginary world where the elements come to life and interact with one another.”
 
Li Ning Wade Tomaszewicz Be A Dreamer | STASH MAGAZINE

Li Ning Wade Tomaszewicz Be A Dreamer | STASH MAGAZINE

Li Ning Wade Tomaszewicz Be A Dreamer | STASH MAGAZINE

Li Ning Wade Tomaszewicz Be A Dreamer | STASH MAGAZINE

Li Ning Wade Tomaszewicz Be A Dreamer | STASH MAGAZINE
 
Client: Way of Wade

Agency: V/Collective

Production: Tomaszewicz
Director: Peter Tomaszewicz, Christiana Perdiou

Sound Design: Resonate

Immediate Byte