ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate.

Check MvsM’s previous piece for Nike here.

Design & Direction:
ManvsMachine

Visual Effects:
ManvsMachine

3D Scanning:
FBFX

Retail Design/Build:
Millington Associates

Audio:
Resonate

FOR CLIENT—

Creative Director at Nike:
Gary Horton

Art Director at Nike:
Nick Parkinson

Project Manager at Nike:
Larisa Manuel

Producer at Nike:
Sarah Barkley Porter