Few people on the planet do cool and clean 3D like Mike Alderson and his ManvsMachine crew. Case in point: this new Air Superiority campaign introducing the Nike Air Max 90 with audio by Echolab.

“The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time, so we wanted to develop a distinctive ‘fractured-flow’ edit style that would allow us to feature multiple textural worlds inspired by these key features. Deliverables included motion, still and retail elements.”

Concept, Design & Direction: ManvsMachine