Marco Brambilla Artjail_Vera Wang

Marco Brambilla + Artjail = “Celluloid” for Vera Wang

Director/video artist Marco Brambilla and Artjail CD/Flame maven Steve Mottershead literally dip into old school film techniques to create this textural ode to passion currently running on an eight-panel installation in the Vera Wang flagship store in Beverly Hills.

“The film was originally shot on Red Camera then effected in Flame. We created seamless transitions and digitally hand-painted degradation techniques to the footage. The footage was then scanned to 35mm motion picture film, where it was further degraded in multiple passes using bleach and other photo chemical processes.

“Those results were then loaded back into the Flame where we used elements of the film to create more specific degradation. The silhouettes and other visual cues were also something handled in Flame.”

Director: Marco Brambilla
VFX: Artjail
Creative Director / Lead Flame: Steve Mottershead
Flame / Editor: Beau Dickson
Flame Assist: Ben Vaccaro
Music: Nicolas Jaar