London VFX mavens Time Based Arts and star French directing collective Megaforce (Leo Berne, Clement Gallet, Charles Brisgand and Raphaël Rodriguez) tear apart life on several levels for French fashion brand Lacoste.

My gut says the turbulent emotions of young love set to well-paced action and spectacular environmental visuals all wrapped in Edith Piaf’s performance of “L’Hymne à l’amour” should bring home plenty of hardware come awards season.

Side note: The last time Megaforce and Time Based Arts got together, this happened.
 

Client: LACOSTE

Agency: BETC
ECD: Rémi Babinet
CD: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Copywriter: Olivier Aumard
AD: Aurélie Scalabre, Jessica Fecteau
Producer: Fabrice Brovelli, Karim Naceur, Slim Trabelsi

Production: Iconoclast
Director: Megaforce
EP: Charlotte Marmion
Set Designer: Marco Puig

Post/VFX: Time Based Arts
VFX super: Francois Roisin, Federico Vanone
VFX Head of Production: Josh Robinson
CD: Francois Roisin
Lead Flame: Thiago Dantas
3D: Francois Roisin, Federico Vanone, Mike Battcock, Sam Osbourne, Ben Cantor, David Loh, Fabrice Le Nezet, Federico Vanone, Gareth Bell, James Mann, James Spillman, Matt Evans, Stephen Murphy, Tom Di Stasio, Walter How, Zoe Sottiaux
Flame: Shel Gardner, Leo Weston, Adam Paterson, Jamie Crofts, Stephen Grasso, David Birkill, Matt Jackson
Nuke: Bernardo Varela, Grant White, Leandro Vazquez, Manolo Perez, Matt Shires, Will Robinson, Paul Sullivan
Grade: Lewis Crossfield

Music: Edith Piaf “L’Hymne à l’amour”