Buck_Verizon Better Matters | STASH MAGAZINE

Crowd Meets Physics: Hilarity Ensues

When VFX artist Dave Fothergill released “I’ve fallen, and I can’t get up!” last year, the world suddenly realized 3D crowd dynamics could create more than rampaging hordes of Orcs and zombies: it could be funny.

Now ECD Ryan Honey, the Buck crew, and Wieden+Kennedy take it all a step further, adding charm and personality to the mix in this spot from Verizon’s “A Better Network” campaign.

Agency: Wieden+Kennedy
Directed by Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Associate Creative Director: Kevin Walker
Producer: Emily Rickard
Associate Producer: Kaitlyn Mahoney
Production Coordinator: Anica Cramer
Character Design: Kenesha Sneed
CG Supervisor: Doug Wilkinson
Technical Director: Albert Omoss
Rigging TD: Ernesto Ruiz Velasco
Lighting TD: Jens Lindgren
Compositors: Wing Sze Lee, Jens Lindgren
CG Generalists: Michele Herrera, Wing Sze Lee, Eric Pagtaconan, Paul Hargrave
Animation: Dony Permedi, Tyler Lancaster, Adam Floeck, Peter DeSalvo, Christopher Lindsay

Watch Dave Fothergill’s crowd dynamics test using Miarmy for Maya called “I’ve fallen, and I can’t get up!”