From the motion design team at 17mars in Paris: “Once again, Puma Football and sports agency LaFourmi reached out to us for to imagine and develop a promotional film for the release of Puma’s Future Supercharge soccer boot. We created a 3D film by sublimating footwear technologies through a futuristic universe.

“We capitalized on the reimagined design of the Future, to build a new visual territory that embraces innovation and technology, and pushes the limits of what is achievable on a football field. In this film, we worked on the idea of immensity by staging a futuristic city, and on way smaller scales, by giving life to the material’s micro-details.”
 
 

 
Client: Puma

Agency: LaFourmi

Production: 17mars
​​​​​​​CD: Géraldine Károlyi
Designer/animator: Alexandre Bachmatiuk, Eliott Selles
Storyboarder: Alexandre Bachmatiuk, ​​​​​​​Méline Carlotti
Creative Producer: Florent Gerlinger

Sound Design: 31dB