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November 10, 2026
Reframe Studio in Seoul apply their talents for striking yet tasteful CG style to this Zen-like launch film for the Manta chair designed by German studio Jehs+Laub for South Korean furniture brand Fursys.
Rui Figueiredo, founder/CD at Reframe: Inspired by the manta ray’s expansive silhouette, the film highlights the chair’s signature wide headrest, minimalist lines, and enveloping comfort.
“We experimented with tactile, abstract visuals inspired by the chair’s materials and finishes.”
During the R&D phase, we explored different visual approaches to express Manta’s comfort and distinctive design identity. From cloud-like smoke forms evoking a sense of comfort to dynamic layouts showcasing its color variations, we experimented with tactile, abstract visuals inspired by the chair’s materials and finishes.
Flowing blue ribbons evoking premium fabric, terracotta clay blocks, and crumbling charcoal fragments suggesting a sandblasted surface texture, offered distinctive ways to explore the chair’s design language.
Client: Fursys
Product Design: Jehs+Laub
Production: Reframe Studio
Art Director: Rui Figueiredo
3D Artist: Rui Figueiredo, Justin Kantor
Producer: Hyejin Cho
Coordinator: Sunghwa Kim
Music/Sound Design: Joseph K. Sims
Toolkit: Cinema 4D, Houdini, Redshift, After Effects, Photoshop
