Behind the Scenes on AT&T “It Can Wait” Spots

Celebrated documentarian Errol Morris and The Mill VFX crew work with forensic artists to recreate two young men who wonder what their lives would be like today – if they hadn’t been killed in distracted driving accidents.

From The Mill: “We worked closely with the creatives and the director to craft the hero talent to look as much like forensic images of both boys as possible, ensuring the images were believable and not over-manipulated.

“Using a series of planer trackers and distort shapes, the team carefully changed the shape of their faces to bring the footage of the actors closer to the generated image of Forrest and Caleb.

“Lighting also played a big part in this project. By lifting shadows or creating highlights, the team was able to sharpen and soften features to obtain the final image.”

The spots were created for Distracted Driving Awareness Month.


Client: AT&T

Agency: BBDO NY
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Directors: Kevin Mulroy, Bianca Guimaraes
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Producer: Bree Hopenwasser

Production: Biscuit Filmworks
Director: Errol Morris
Line Producer: Julie Ahlberg
Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of Production: Rachel Glaub

VFX Production: The Mill
Chief Creative Officer: Angus Kneale
Executive Creative Director: Ben Smith
Creative Directors: Gavin Wellsman, Corey Brown
Executive Producer: Rachael Trillo
Senior Producer: Nirad “Bugs” Russell
Production Coordinators: Sophie Mitchell, Mia Lalanne
Shoot Supervisor: Patrick Heinen
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Burtis Scott
2D Artists: Corey Brown, Jamie Scott, Kevan Lee, Rob Meade
Design: Bobby Ushiro
Colorist: Fergus McCall

Editorial: Exile NY
Editor: Steven Hathaway
Assitant Editor: Molly Rokosz
Executive Producer: Sasha Hirshfield
Producer: Evyn Bruce