Making of Ikea Fly Robot Fly | STASH MAGAZINE

Behind the Scenes of IKEA “Fly Robot Fly”

Watching the disparate and maniacally detailed elements of Encyclopedia Pictura projects come together always makes for wondrous behind the scenes viewing. Witness the childlike assembly of costumes, cranes, sets, matte paintings and CG in this spot for IKEA’s new toy line called “Fly Robot, Fly.”

MPC VFX supervisors Stephen Ross and Tom Robinson: “All the shapes and forms of most of the major elements, from the main cloud, to the rocks and the trees, were designed and originally drawn by Daren Rabinovitch of Encyclopedia Pictura.

“We had to learn his style and incorporate this into our workflow. We worked very hard to facilitate his desires and bring to life his vision. Because of this, there is a stylistic consitency on all levels that holds true to Daren’s art direction as we tried to keep it a pure as possible.”

The Final spot:

Agency: Mother
Production Company: Strange Beast & Ghost Robot
Director: Daren Rabinovitch of Encyclopedia Pictura
DoPs: Michael Wood & Rob Leitzell

VFX Producer: Jakub Chilczuk
VFX Supervisors 3D/Motion Design: Tom Robinson & Stephen Ross
VFX Supervisor 2D: Rod Norman
VFX Shoot Supervisors: Grae Revell & Alex Harding
VFX Team: Alexander Kulikov, James McIver, Matthew Campbell, Michelle Tolo, Gowri Shankar Velusamy, Radhakrishna Rethinasamy, Tom Harding, Michael Gregory, Ralph Dubber, Toya Drechsler, Ruairi Twohig, David Filipe, Patrick Phoenix, Avinash Bhandary, Angela Carafas & Michael Nieves
Colorist: Richard Fearon

For The Whitehouse
Editor: James Norris

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