Making of Volkswagen “Born Confident” with MPC

Born with a full head of horns and lots of attitude, this little black ram doesn’t back down for anyone except Volkswagen’s new T-Roc SUV.

Carsten Keller, MPC 3D creative director: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy.

“To make him feel real, subtlety was key. Push the animation and acting too hard, and you instantly lose believability – the emotion and storytelling in “Born Confident” comes from our little hero’s elegant and confident posing, with no need for buffed-up, oversized muscles.”
 
Watch the final spot:


Client: Volkswagen

Agency: adam&eveDDB
Group Chief Creative Officer: Ben Priest
Executive Creative Director: Rick Brim
Art Director: Feargal Ballance
Copywriter: Patrick McClelland
Producer: Lucie Georgeson

Production: Somesuch
Director: Nick Gordon
DoP: Alwin Kuchler
Executive Producer: Seth Wilson
Producer: James Waters

VFX: MPC
VFX Creative Director: Carsten Keller
VFX Supervisor (3D): Fabian Frank
VFX Supervisor (2D): Dan Sanders
CG Animation Lead: David Bryan
Executive Producer: Anandi Peiris
3D VFX Team: Chris Welsby, Ed Sherwood, Jaroslav Polensky, Jonathan Baker, Emma Taylor-Gilli, Justin Braun, Chloe Dawe, Jessie Amadio, Marco Gifuni, Oliver Metz, Pedrom Dadgostar, Platon Filimonov, Selcuk Ergun, Tushar Kewlani, Hendrik Freuer, Antonio Deiana, Maximilian Mallmann, Joffrey Zeitoun, Jonathan Baker
2D VFX Team
Dan Lorenzini, Alex Snookes, Andrew Roberts, Daniel Benjamin
Colourist: George K

Editor: Dan Sherwen @ Final Cut

Sound Designer: Sam Ashwell @ 750mph
 

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