Seed Animation Studio Help FatFace x Shelter Fight Homelessness

CD Morgan Powell and the animation team at Seed in London knit a cozy tale of Stevie the Sheep and the strangers who help him find a home in this seasonal spot for British lifestyle brand FatFace and tenant rights charity Shelter.

Morgan Powell: “The campaign celebrates the feeling of joy and belonging that many associate with the festive period – whether this is found in the faces of friends and family, in old (and new) traditions or in a meaningful place or moment. FatFace believes that everyone deserves to find that place – whatever it may look like.

“The animation follows Stevie the Sheep, the star of FatFace’s collaboration with Shelter (where 10% of each FatFace x Shelter item sold is donated to the charity) as they travel far and wide in search of a home and encounter new challenges and friendships along the way.

“While we focused on telling an emotional story about an empathetic character searching for a home, we were mindful of Fatface’s rugged, outdoorsy, and adventurous brand. To strike the right balance, we peppered the film with moments of natural beauty.”
 
 
Seed Animation Studio FatFace x Shelter Holiday Ad | STASH MAGAZINE

Seed Animation Studio FatFace x Shelter Holiday Ad | STASH MAGAZINE

Seed Animation Studio FatFace x Shelter Holiday Ad | STASH MAGAZINE

Seed Animation Studio FatFace x Shelter Holiday Ad | STASH MAGAZINE

Seed Animation Studio FatFace x Shelter Holiday Ad | STASH MAGAZINE
 
Client: FatFace, Shelter

Production: Seed Animation Studio
Director: Seed Animation Studio
Creative Director/Writer: Morgan Powell
EP: Neil Kidney
Producer: Rebecca Hardess
Art Director/Character Designer: Louis Roskosch
Background Design: Hugo Cuellar
Storyboard: Nathan Maetzener
Animator: Freddie Elsom, Giulia Frixione, Eloise Garlick, Ilaina Lowe
Clean up: Peter Chownsmith, Itziar Ortiz González, Jamie Hobbs, Daisy Mojave Holland, Hannah O’Brien, Richard Smithson, Saffron Ardern-Sodje, Ada Wikdahl
Editor/Compositor: Neil Kidney, Morgan Powell

Music: Box of Toys Audio

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