From the release:

Insights-driven creative company Sibling Rivalry has appointed Kristen Bedard Johnson (KBJ) as Managing Director, supercharging the company’s next phase of growth.

In this role, KBJ will work closely with Sibling Rivalry’s film and studio teams to define a powerful strategic vision and unlock opportunities that showcase and unite the company’s brand, marketing, and production capabilities.

KBJ brings more than two decades of experience in live-action production, talent management, and creative partnerships. With a background in art and theater, she began her career touring on Broadway before transitioning into sales and executive producing in commercial film. Her experience as a represented actress informs her empathetic, talent-first approach to director management today.

Throughout her career, KBJ has partnered with industry-leading directors and agencies to produce global campaigns, immersive experiences, and brand-driven storytelling. She has held positions at Furlined, Smuggler, and Sanctuary Content, earning recognition from Cannes Lions, AICP, Ad Age, D&AD, and the Clios.

It was Sibling Rivalry’s multi-leadership team and reputation as a collaborative, values-led company that drew KBJ to the role.

“It’s rare to find a company that not only mirrors how you think and work, but also shares your values. What I love most about Sibling Rivalry is that it’s a place where the best ideas win and people are given the creative freedom to experiment, succeed, fail, and grow,” says KBJ. “We’re only at the beginning, but Sibling Rivalry’s genuine care for one another and the work is undeniable. I’m excited to see what we create together.”

David Brickel, Executive Producer at Sibling Rivalry, says, “Bringing KBJ on feels like we just poured rocket fuel on Sibling Rivalry. She understands both strategy and production at a deep level, which is exactly what we need to connect the dots and push the whole company forward.”

Darren Foldes, Partner and Head of Films at Sibling Rivalry, adds, “KBJ knows how to bring out the best in people. We have an incredible roster of filmmakers, who each have something uniquely their own – but at the same time, focus that vision through the lens of a project’s needs while mirroring the values and culture that define Sibling Rivalry. As we continue to push creative boundaries for our clients, KBJ will help keep us true to who we are.”

Based in New York, KBJ will collaborate with Sibling Rivalry’s teams in Los Angeles and New York to shape the company’s directorial roster, lead key brand and production initiatives, and remain “ruthlessly curious” in pursuing new creative partnerships and opportunities.

As technology continues to democratize and expand industry possibilities, KBJ’s appointment strengthens Sibling Rivalry’s mission to create ideas, brands, and experiences that move people – with entertainment always at the core.