From the team at The Furrow in Lexington, Kentucky: “We partnered with Facebook’s safety team to help raise global awareness in the fight against child sexual abuse material on social media.

“These images and videos are re-shared out of outrage, horror, or shock. Sharing, commenting, or even liking them causes more harm to the child. If you see this content online, help a child. Report it. Don’t share it.”
 

Client: Facebook

Production: The Furrow
Creative Director: Seth Eckert
Art Director: Justin Burks
Producer: Janet Tousseau, David Roux
Writer: Alina Kulesh
Environment Designer: Justin Burks, Loris F. Alessandria
Character Designer: Loris F. Alessandria
Animator: Scott Jonsson, Peter Cobo, Justin Burks, Seth Eckert

Music/sound design: John Poon