SMARTY Mobile Campaign by Pencil Bandit
London director/illustrator/animator Pencil Bandit applies his skills for creating what he calls “goofy and candy-colored” characters to a pair of spots for new UK SIM-only mobile network SMARTY.
Pencil Bandit: “This was a perfect debut project under Somesense: combining Gravity Road’s snappy scripts with my strange menagerie of characters, and mixing in some visual gags for extra flavor.
“Add a sprinkling of improv and a soupçon of silly voices in the recording sessions, et voilà! Bon appétit! It was a relatively swift schedule, but our hyper-flat look and punchy animation style only help to sell these little shop-based comedy skits.”
Client: SMARTY Mobile
Agency: Gravity Road
Voices: Tom Bennett, Katherine Parkinson