Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE

Spot Studio Weighs Up Two Films for lool Eyewear

Director Nicolás Cañellas and the motion crew at Spot Studio in Barcelona elevate the profile of hometown eyewear maker lool with two precise and tactile films ​​​​​​​highlighting the brands light-weight and thoughtful designs.

Nicolás Cañellas, director/designer/founder at Spot Studio: “lool approached us with an exciting collaboration opportunity – our mission was to create visually captivating videos showcasing two of their iconic designs: 4g and 8g.

“Inspired by Barcelona’s design legacy, lool integrates contemporary architectural concepts into their eyewear collections, focusing on technical excellence and user comfort. Their multidisciplinary team brings a unique perspective to the optical industry.

“Our objective was first, to present the technical features of the 4g and 8g eyewear designs in a clear and visually impactful manner. Second, we aimed to reveal the brand identity and visual imprint of lool. These films were crafted with a target audience in the optics industry, where clarity of presentation was essential while retaining the brand’s unique visual identity.”
 
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Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE

Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE

Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE

Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE

Spot Studio 4g and 8g brand films lool Eyewear | STASH MAGAZINE
 
Client: lool

Prodution: Spot Studio
Director: Nicolás Cañellas
Animator: Ezequiel Leiva
Art director/designer: Nicolás Cañellas, Diego Sebastian
Production: Sofia von Linden

Sound Design: Facundo Capese