Director Nicolás Cañellas and the motion crew at Spot Studio in Barcelona elevate the profile of hometown eyewear maker lool with two precise and tactile films ​​​​​​​highlighting the brands light-weight and thoughtful designs.

Nicolás Cañellas, director/designer/founder at Spot Studio: “lool approached us with an exciting collaboration opportunity – our mission was to create visually captivating videos showcasing two of their iconic designs: 4g and 8g.

“Inspired by Barcelona’s design legacy, lool integrates contemporary architectural concepts into their eyewear collections, focusing on technical excellence and user comfort. Their multidisciplinary team brings a unique perspective to the optical industry.

“Our objective was first, to present the technical features of the 4g and 8g eyewear designs in a clear and visually impactful manner. Second, we aimed to reveal the brand identity and visual imprint of lool. These films were crafted with a target audience in the optics industry, where clarity of presentation was essential while retaining the brand’s unique visual identity.”
 
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Client: lool

Prodution: Spot Studio
Director: Nicolás Cañellas
Animator: Ezequiel Leiva
Art director/designer: Nicolás Cañellas, Diego Sebastian
Production: Sofia von Linden

Sound Design: Facundo Capese