Studio Birthplace Urge You to “Wear Wool, Not Fossil Fuel”

Park Village directors Jorik Dozy and Sil van der Woerd (aka Studio Birthplace) continue their quest to inspire change on ecological/humanitarian issues with this oil-soaked spot for The Woolmark Company.

Working with South African studios MXFX (special effects) and Dead Pixel (VFX and post), the Netherlands-based directing duo (who created the spectacular Greenpeace “Wasteminster” spot) make the case for removing synthetic fabrics from the clothing industry.

Watch the excellent making-of film:
 


 

Sil van der Woerd and Jorik Dozy: “We’re in the middle of a climate emergency and as filmmakers, we believe it is our responsibility to tell the most important stories of our time. To make the invisible visible.

“Did you know that about 70% of all clothes today are made from synthetics? That’s another word for oil. We’re literally wearing oil. The fast fashion industry uses 2.5 million liters of it every 25 minutes. Big numbers like these are often hard to comprehend; therefore, we struggle to connect with them.

“Using film to visualize big data in ways we can relate to it will help us come to grips with the reality of our consumer culture. Change starts with awareness and with every film or piece of content we create, we push to work towards a more sustainable future for our planet. ”

Adam Booth, managing partner at Park Village in London: “Woolmark approached Park Village and Studio Birthplace off the back of our work with Greenpeace, and we immediately knew we needed the expertise of 20something’s incredible creative and strategic team to guide the process.

“The result is a culmination of over a year’s work to produce a 360 campaign producing AV, DOOH, stills, and a fashion week activation. We couldn’t be happier to translate the client’s important ecological message, in an attempt to help turn the tide on synthetic fast fashion”.
 
Studio Birthplace Woolmark commercial | STASH MAGAZINE

Studio Birthplace Woolmark commercial | STASH MAGAZINE

Studio Birthplace Woolmark commercial | STASH MAGAZINE

Studio Birthplace Woolmark commercial | STASH MAGAZINE

Studio Birthplace Woolmark commercial | STASH MAGAZINE
 
Client: The Woolmark Company

Agency: 20something
CD: Will Thacker
EP: Adam Booth
Copywriter: Elliott Starr
Producer: Lauren Havard

Production: Park Village
Director: Jorik Dozy, Sil van der Woerd (Studio Birthplace)

Service Production: Silver Lining Films SA
Producer: Renier Ridgeway
DOP: Lennert Hillege

SFX: MXFX
SFX Supervisor: Max Poolman

VFX/post: Dead Pixel
VFX Super: Tim Smit

Grade: No 8 London
Colorist: Alex Gregory

Music/sound design: Ambit Sound