Woolmark The Innovator | STASH MAGAZINE

Shear Buck: Woolmark “The Innovator”

Snappy animation and wonderful character design from creative director Gareth O’Brien and the crew at Buck in Sydney for Australian brand Woolmark, showcasing how important sheep-shearing has been to human innovation throughout history. [Read more]

Behind the Scenes: “Lost & Found” for Woolmark

London 3D specialists Neon throw their talents for seamless 3D/live action integration at the timeless question “How does one describe the wool production process in an entertaining way?”

Neon MD Tom Bridges: “We were careful not to go over the top with the animation – it’s a piece of wool, after all – but we wanted to give it some character to create some drama. We also found it a challenge to tell our story in a visually exciting way – whilst relating it to the industrial processes going on in the background.

“The technical challenges were myriad. Not least was the wool staple itself, which was an unruly combination of animation and simulation. We shot footage in Biella, Italy and in Huddersfield in the UK. Getting all this footage to intercut with our fully CGI set pieces took a lot of finessing.

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