Jelly Adds Directors Corey Langelotti, Sophie Koko Gate, and Christa Jarrold to Global Roster
February 18, 2026
Director Vitas and Singapore CG motion house Morph Studio make their Stash debut with this looping 30-second TV spot launching the 1S 3D AR glasses from Chinese mixed reality wearables brand XREAL.
From Morph Studio: “For this project, we emphasized the 1S’s distinctive blue aesthetic, employing the concept of biological evolution to deconstruct the technological sophistication inherent in the color.
“We designed and created a bionic form for the 1S, treating the product as an organism gestating in an embryo.”
“We designed and created a bionic form for the 1S, treating the product as an organism gestating in an embryo. This process mimics the biological stages from gene expression and cell division to its full development and breaking free.
“In terms of narration, we adopted a cyclical structure that can loop back and forth, allowing the 1S model to continuously self-evolve through the process of decomposition and reorganization.”
Client: XREAL
Production: Morph Studio
Director: Vitas
Creative/Storyboard: Haojie, Zexin
Lookdev: Haojie, Yumao
FX Artist: Bfinger, Zexin, Bohan, Vitas
Textures/Lighting: Vitas, Zexin, Haojie, Yumao, Bohan, Bfinger
Still Renders：Haojie, Yumao
Music/Sound Design：VNTA
Toolkit: Houdini, After Effects
