The crew at Frankfurt design and animation studio Styleframe drops an impossible-to-ignore product film for the revival of Oakley’s classic Mars sunglasses, a passion project of Michael Jordan’s originally released in 1998.

Styleframe EP Robin Volk: “We were super excited when our client EssilorLuxottica asked us to produce a teaser for the revival of this legendary piece of eyewear. We started by doing extensive research and development to find the right look and experimented with the Mars environment, the eyewear itself and the color palette.

“Also a highlight of this project was the creation of the Oakley Mars Rover. Using the NASA Rover as a base, we redesigned it to have a more Oakley-influenced design, drawing inspiration from the unique, brutal, yet organic architecture of Oakley’s headquarters.
 

“We played with lights and camera movements to add depth, incorporated edgy transitions, noise and color inversions to achieve the real Oakley ‘Mad Science’ look and feel.”

 
“To emphasize the iconic status of the Mars glasses, our goal was to create a film featuring fast-moving footage that captures planet environmental views, rover details, and an elevated product reveal. We played with lights and camera movements to add depth, incorporated edgy transitions, noise and color inversions to achieve the real Oakley ‘Mad Science’ look and feel.

“For portrait shots and key visuals, we used a 3D realistic human silhouette. This approach allows us to keep the product in the spotlight, enabling us to experiment with lights and reflections and achieve a premium look.”
 
 

 

Client: EssilorLuxottica
Art Director: Nikita Nikiforov
Copywriter: Miguel Alcantara De Melo Brader
Producer: Cambiaso Erizzo Alvise Andrea Ettore
Project Coordinator: Clara Martinez

For Oakley
Communication Manager: Vincent Petion
Global Product Marketing Manager: Pierre St-Amand

Production: Styleframe
3D Artists: Leon Klaas, Marco Friedrichs, Andre Aulbach, Tim Weishaupt,
Jaron Frick, Berk Budal, Catarina Nykytina, Robin Volk, Ronan-Wolf Chuat
Editor: Colin Vallas
Producer: Lorenzo Emma
EP: Robin Volk

CreativeHub ECD: Filippo Vezzali
CreativeHub Team Lead: Riccardo Menoncin

Audio: Playroom Studios GmbH