Madrid’s TAVO Studio, whose work we track here, teams with hometown agency Mi Querido Watson on a new film for Macaronesian Gin inspired by the flora, fauna, and volcanic landscapes of the spirit’s Canary Island home.

Tavo Ponce, CD at TAVO Studio:”This campaign weaves together creative direction, design, and motion graphics to create a visual experience that transports viewers to the brand’s roots — a land rich in mineral beauty, diverse wildlife, and enchanting oceanic vibes.
 

“The film transforms minerals, lava, water, and wildlife into the stars of a surreal narrative that beautifully links nature with design.”

 
“The film transforms minerals, lava, water, and wildlife into the stars of a surreal narrative that beautifully links nature with design. The key visuals distill the identity of Macaronesian Gin into striking images, crafted for both digital platforms and real-world experiences.

“The creative journey involved experimenting with 3D textures, simulations, and cutting-edge lighting techniques to achieve a premium and unique outcome.”

Watch the process reel:
 

 
 

 
Client: Varma

Agency: Mi Querido Watson

Production: TAVO Studio
Direction: TAVO Studio
Designer/animator: Tavo Ponce, Juan Linera, Carlos Vega
Producers: BEETA/Beatriz Romero

Music/Sound Design: Facundo Capece