The design and animation crew at BUCK in Sydney take an appropriately light and loose approach to dressing up archival tennis action from The Australian Open in new work highlighting the relaxed social atmosphere of Aussie tennis.

Britt Wickes, Tennis Australia’s head of event marketing: “Australians don’t take themselves too seriously, but we take sport very seriously indeed. By mirroring this cultural truth in ‘Hits Different’ and adding the dimension of competitiveness to playfulness and inclusivity, we’re celebrating the Australian way of playing tennis and the role it plays in Aussie culture.”
 
 

 
Client: Tennis Australia

Agency: BMF
CCO: Alex Derwin
Creative Director: Rees Steel, Casey Schweikert, Clare Yardley
Head of Art: Lincoln Grice
Design Director: Matty Hughes
Head of Production: Jenny Lee-Archer
Producer: Jess Vella
Production Director: Karen Liddle
Artist: Stacey Harrad Chantler

Production: BUCK
ECD: Gareth O’Brien
Associate Creative Director: Luke Saunders
Art Director: Sam Scopelitti
EP: Erica Ford
Producer: Jordan Howes

Music/sound design: Otis