London’s Territory Studio delivers plenty of elemental drama in this 90-second film announcing the launch of Jar of Sparks, the new game development studio founded by Xbox pioneer Jerry Hook and Chinese internet giant NetEase.

Territory creative lead Ryan Jefferson Hays: “Jerry Hook, former head of design for Halo Infinite, approached us to create a brand announcement for his new games studio: Jar of Sparks. Set to release their first title in three to four years, their ethos is focused on ‘a new generation of narrative-driven action games’ that revolve around immersive worlds.
 

“We focused on doing justice to both the emergence of this radical company while still remaining versatile to the evolving nature of Jar of Sparks’ own creative direction.”

 
“Working closely with the in-house team at Jar of Sparks, we underwent an explorative journey to uncover and then visualize the concept for a brand film – focusing on doing justice to both the emergence of this radical company while still remaining versatile to the evolving nature of Jar of Sparks’ own creative direction.

“Our objective for the film was to visualize the process that order and chaos play in the creation of existence. We gave life to the relationship of these two fluid and symbiotic forces, showcasing how one’s constant evolution only accelerates the development of their opposition.”
 
 

 
Client: Jar of Sparks

Design/production: Territory Studio
Creative Lead: Ryan Jefferson Hays

Audio: Territory Studio