Time Based Arts Unleash “Engineered Insanity” for F1

Final Cut editor Ben Stephens demonstrates the power of his craft to spike your heart rate in this spot for the re-branded F1 racing directed by Chris Boyle and amplified by VFX and post work from Time Based Arts in London.

From Wieden + Kennedy: “The film shines a spotlight on the Engineered Insanity that is Formula 1; At the heart of the film are six real superfans who we see exposed to the full visceral force of high-octane racing.”

Combining library and shot footage, the social and TV spots will be run globally in the lead up to the Melbourne GP 2018.
 
Time Based Arts F1 Engineered Insanity | STASH MAGAZINE

Time Based Arts F1 Engineered Insanity | STASH MAGAZINE

Time Based Arts F1 Engineered Insanity | STASH MAGAZINE

Time Based Arts F1 Engineered Insanity | STASH MAGAZINE

Time Based Arts F1 Engineered Insanity | STASH MAGAZINE

Agency: Wieden + Kennedy, London, UK
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Philippa Beaumont, Freddy Taylor, Andrew Bevan
Executive Creative Directors: Tony Davidson, Iain Tait, Richard Turley
Designer: Kelly Satchell
Integrated Producer: Sam Sammons
TV Producer: Anna Neilson
Production Assistant: Aran Patterson

Production: Private Island
Director: Chris Boyle
Executive Producer: Helen Power
DoP: Ben Magahy

VFX: Time Based Arts
VFX Super: Sheldon Gardner
EP: Tom Johnson
Producer: Chris Aliano
Assistant Producer: Sean Ewins
Colorist: Jack McGinity
Flame: Jamie Crofts, David Birkill, Adam Paterson
Motion Graphics: Tom Robinson, Stephen Ross, Florian Thamer
Senior Creative Artworker: Jhy Turley

Editorial Company: Final Cut
Editor: Ben Stephens

Music / Sound Company: String & Tins
Sound Designer: Joe Wilkinson
Producers: Sam Brock, Matej Oreskovic
 
 

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