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April 2, 2026
Armed with hard science and a cheeky song, US non-profit Fuck Cancer encourages men to take their prostrate health in hand with a brilliant animated film from São Paulo studio Dirty Work and audio house Jamute thru agency VML Health.
Directors Gustavo Leal and Faga Melo at Dirty Work: “The concept is rooted in a striking scientific insight: men who ejaculate 21 or more times per month may reduce their risk of prostate cancer by up to 22%.
“The idea was to encourage the conversation through humor, leaning into double meanings and cultural nuance. That naturally led us to the core concept: collecting the weirdest and most entertaining expressions used around the world to talk about masturbation.
“In total, more than 50 artists contributed to the film, working across traditional 2D animation, cut-out, 3D, puppetry, and live action.”
“Using this as a foundation, we started building the lyrics. We wanted a cabaret-inspired track, with a showbiz, slightly Las Vegas feel. Structurally, the number 21 became our backbone, shaping the song through 21 different expressions.
“With the music defined, we moved into the visual concept. We wanted something that would add another layer to the idea, not just illustrate it. That’s when we landed on mixed media.
“The film brings together artists from different backgrounds, combining a wide range of animation techniques in a highly collaborative process. In total, more than 50 artists contributed to the film, working across traditional 2D animation, cut-out, 3D, puppetry, and live action.”
Client: Fuck Cancer
Agency: VML Health
Production: Dirty Work
Director: Gustavo Leal, Faga Melo
EP: Ito Andery, Juliana Aterje
Director of Photography: Kiko Mazzoni
Production Manager: Rafaela Bitencourt
Line Producer: Marcela Tang
Storyboard Artist: Gustavo Leal, Bernardo França
Animator: Faga Melo, Jefferson Lima
Art Director: Gustavo Leal, Felms
Illustrator: Felms, Antonio Luvs, Bernardo França, Estela Carregalo, Fernando Molina, Lufe, Luiz Fernando Bellini
2D Animator: Rodolpho Roth, Gisele Scheibler, Juliano Araújo, Léo Rezende, Pedro Peluso, Henrique Melo, João Costa, Caique Moretto, Larissa Marques, Vinicius Pimenta, Bruno Leal, Genoviz Pagani, Jefferson Lima, Robson Menezes, Daiane Mateus, Ana Carolina Gonçalves, Rosinaldo Lages, Augusto Galvão, Barbara Souza, Caique Moretto
Grade/post: Eclipse Color
Colorist: Vini Azevedo
Compositor: Felipe Ruiz, Tiago Souza, Edu Rios, Felipe Nascimento
Music: Jamute
Sound Director: James Feeler
Sound Producer: James Feeler, Charly Coombes
EP: Gabriela Alberti
Sound Engineer: Otavio Bertolo, Fernanda Galetti, Marcelo Filho
Arranger: Ana Cordeiro, Julianna Zuppo, Dee Olivério, João Piccoli, Juliana Costa
