Trollbäck + Company: “We Mean Business”

Mr. Trollbäck and crew untangle the complexities of carbon pricing for We Mean Business, a coalition of companies dedicated to promoting a low-carbon economy. The video, which employs a “minimal graphic language system built on color and iconography” screened before Apple CEO Tim Cook’s presentation at Climate Week in NYC yesterday.

Design Agency: Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Kelli Miller
Copywriter: Kendra Eash
Design/Animation: Rosie Garschina, Rachel Digerness, Koda Ko, Paris Glickman, Andrew Chung
Head of Production: Erica Schrager
“We Mean Business” Music: Bang
“The Price of Pollution” Music: Nylon Studios

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