Toronto branding boutique Vucko continues their creative collaboration with Google Cloud’s Next conference with this kinetic and boldly joyful campaign which included a sweeping array of applications from social to the Las Vegas Sphere.

Andrew Vucko, CD and founder at Vucko: “For the past four years, we have crafted and evolved the motion identity for Google Cloud Next, shaping a system that grows stronger with every event. Our role has been to not only create moments of impact, but to create a living identity that adapts with the brand over time.

“Each year we build on the foundation, introducing new dimensions of adaptability, evolution, flexibility, and iteration so the identity continues to feel dynamic, relevant, and true to its essence.
 

“Our role has been to not only create moments of impact, but to create a living identity that adapts with the brand over time.”

 
“For Next 25, that evolution extended across every touch point, from quick-turn social to digital homes, large-scale DOOH, and even the Las Vegas Sphere. By understanding how motion behaves across environments, we ensured the identity could flex seamlessly, in a feed, on a stage, or on one of the largest screens in the world.

“As a motion partner, our responsibility is to both create and codify. For Next 25, we helped define how the system flexes across contexts and empowered every production partner with the clarity to bring the brand to life with consistency, intent, and creative freedom.”
 
 

 
Client: Google Cloud

Production: Vucko
Director: Vucko