Beats by Dre “Never Beaten” by Gaia Alari
August 8, 2022
Venerable US oil and gas company Conoco gets a thoroughly quirky update in this series of fun character films by director Lucas Camargo and the design/animation team at ROOF in New York. [Watch]
Working to a track by rapper/songwriter Princess Nokia, Strange Beast director Sacha Beeley stages the sequel to her 2021 adland hit “The Pube Song” in the ongoing quest to make the world more comfortable with the hair down there. [Watch]
From the team at Le Cube in Buenos Aires: “When CreateMe invited us to collaborate in their fashion industry revolution, we couldn’t be happier to bring our vision to the mix.” [Watch]
Prettybird director Tom Noakes pulls together five VFX and animation studios then pairs them with different literary genres to illustrate “the invisible magic that happens in our imaginations when we read” for Amazon Books thru Droga 5 London. [Watch]
Running almost six minutes long, Blur’s newest Valorant trailer notches up the crisp action, precision blocking, and detailed character work as they introduce “Omega Earth” in Episode 5 of Riot Games’ first-person shooter franchise. [Watch]
Working in tandem with Somesuch directing duo Cliqua as CDs, animation director Jocelyn Charles creates a sinister, genre-bending music video for The Weeknd that pulls influences from horror, fantasy, and disaster films. [Watch]
Combining enigmatic organic forms and stylish office furniture into one seamless experience, 3D artist and motion designer Andrey Vorobey creates a tranquil personal film that feels perfect for a scorching summer Friday. [Watch]
Sleek and insightful product reveal animation for Cisco and their new Webex Room Bar (part of their Room Kit for immersive meeting experiences) developed and animated by design and engineering studio Miror in Norway. [Watch]
Working with designs by Berlin illustrator Viktoria Cichon, Strange Beast director Anna Ginsburg helps UK activist charity Fashion Revolution make the case that a living wage is not a luxury but a fundamental human right. [Watch]
ManvsMachine’s recent run of CG head-turners (see their Magnum and Mini spots) continues with this film for a portable speaker/handbag manufactured by luxury audio brand Bang & Olufsen and unveiled as a catwalk accessory at Balenciaga’s 51st couture show in Paris. [Watch]
Merging motion capture, live-action, and 3D animation with painterly algorithmic 2D rendering, Blinkink director Balázs Simon conjures an impressionist and surprisingly emotional journey for American electronic music duo ODESZA. [Watch]
For the coming reboot of storied rock and roll print magazine CREEM, LOBO directors Mateus de Paula Santos and Thiago Martins resurrect R. Crumb’s Boy Howdy! character who lived on the pages of the publication from 1969 thru 1989. [Watch]
Director Fabrice Le Nezet and the CG team at Optical Arts in London dig into the task of showcasing the importance of bio-diverse and sustainable soil in the making of Guinness. [Watch]
After a stellar run on the festival circuit, Budapest director/animator Tamás Rebák just dropped us his animated grad film Escape Velocity, a space-bound allegory about letting go punctuated by a sweet-natured plot twist. [Watch]
