Art&Graft’s Irrepressible Rebrand for Pogo

London design and animation studio Art&Graft infuse Indian children’s TV channel Pogo with primary colors and an irrepressible energy in their quest to establish “the ultimate Indian kids entertainment destination.”

Art&Graft: “With branding dating back 12 years, the channel had underlying design principles but needed a cleaner, more contemporary update.

“We built on the existing core elements of the logo and color palette and then developed an elegant, grid-like structure that could house characters and type in a sophisticated yet playful environment.”

Pogo logo | STASH MAGAZINE

Pogo logo | STASH MAGAZINE

Pogo logo | STASH MAGAZINE

Client: Turner Broadcasting

Designed, Directed & Produced: Art&Graft
Creative Director: Mike Moloney
Head of Design: Will Mercer
Creatives: Jim Wheeler, Mikey Dowdle, Sam Bevington
Producer: Helen Randall

Music and Sound Design — Dave Meckin

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