Frankfurt design/animation studio Styleframe (whose talents for crafting intimate and tactile brand films you can see here) continue to create intrigue and desire with their latest, a product launch video for AI startup rabbit.

Robin Volk, Styleframe managing director: “We made this video for the rabbit r1, a collaboration between rabbit in Santa Monica and Swedish audio device innovators teenage engineering they call ‘the future of the human-machine interface’ – a revolutionary AI companion for ordering food, an Uber pickup, or listening to music – it assists you with voice, 360 camera vision, and much more.

“One of the main challenges of the project (besides the very short time frame of one week to produce the film plus renders and assets for the website) was to create an exciting reveal film for a product with such a minimalist and simple shape.

“In terms of audio, at the beginning we started searching for stock music, but nothing was fitting perfectly. The client and our team wanted something that represents the vibe of the product and at the same time didn’t get too playful. Therefore we approached Christoph Groß and Jürgen Branz who crafted the perfect music and some very nice sound design.”
 
 

 
Client: rabbit inc.
Production: Styleframe
Director: Styleframe

Music/Sound Design: Jürgen Branz, Christoph Groß