Passion Pictures directors Feral Child (who also brought us this bit of mania for Lush), team with MJZ director Steve Ayson for a delightfully dark take on the stress parents endure when it comes to the safety of their children.

Produced for the family social networking app Life360 thru agency Alto New York, the spot is powered by the over-the-top Broadway-style number “I Think of You (Dying)” from American singer, songwriter, comedian, and multi-instrumentalist Nick Lutsko.
 
 

 
Client: Life360

Agency: Alto New York
CCO/Founder: Hannes Ciatti
Managing Partner: Matt Bonin, Ed Rogers
Head of Strategy, Partner: Tara Fray
ECD: Jason Bagley
CD: Darcie Burrell, Lawrence Mellili
EP: Josh Litwhiler
Head of Brands: Shannon Coletti

Production: MJZ
Director: Steve Ayson
EP: Noah Goldsmith
Producer: Martha E. Davis
DOP: Larkin Seiple
Production Designer: JC Molina

Animation: Passion Pictures
Director: Feral Child
Producer: Sam Hope

VFX: Kevin
VFX Supervisor: Robert Murdoch
Producer: Andrew Cowdery

Edit: Trim
Editor: Tom Lindsay
EP: Polly Kemp
Assistant Editor: Milo Benett

Grade: Trafik
Colorist: Ricky Gausis
Producer: Phoebe Torsilieri

Music composer: Nick Lutsko

Music supervision: Walker
Managing Director: Sara Matarazzo
EP: Dottie Scharr

Sound design/mix: Dan Flosdorf