WSJ “Read Yourself Better” by Juan Cabral and Framestore
“It was a great experience thinking about where not to use VFX,” says Framestore VFX super Jordi Bares about this breakout work for The Wall Street Journal created on a short timeline with MJZ director Juan Cabral thru The&Partnership. [Read more]
Rapping Up a Little “Home Shame” for IKEA
UK VFX powerhouse Electric Theatre Collective creates a cast of toys and tchotchkes revealing the hard truth about a family’s home in IKEA’s first Christmas spot courtesy of MJZ director Tom Kuntz and Mother London. [Read more]
Hyundai “Next Awaits” by Dante Ariola and MPC
The unexpected emotional ending to this Hyundai brand spot – directed by MJZ’s Dante Ariola with VFX by MPC thru Innocean Berlin – lifts the work clear of the usual clamor and testosterone of the automotive category. [Read more]
Surviving Larger than Life VFX in BMW “LEGEND”
The MPC VFX crew conjure an array of evil and existential threats to BMW’s new luxury X7 SAV in this 75-second blockbuster directed by MJZ’s Dante Ariola and inspired by kid’s adventure stories. [Read more]
“Evelyn” is Smart and She’s Laughing at You
MJZ director Nick Ball, Legacy FX, and the MPC crew reveal the single most humiliating danger of advanced AI in this merciless Sprint spot produced thru Droga5 and set to air during Super Bowl LII. [Read more]
MPC Warms up the Holidays in 2117
One hundred years in the future, when AI has taken over the cities and humans have fled to the woods, one young robot discovers Christmas and what it means to be part of a family. [Read more]
